The web has become a part and parcel of their day to day activities, and websites offering similar services have increased manifold. This has forced web authors to apply competitive strategies in order to attract clients to their sites. Web technology has also progressed over the years, arming web designers with an arsenal of choices.
Web design is usually audience specific. Detailed analysis is done as to what kind of audience the webmaster wants to attract. It varies according to the product being sold through a site, or the message being passed. There are a few essential guidelines that must be followed for creating most websites in general. The page must be properly tabulated with the extensive use of tables, frames, iframes and div tags. Fonts should be used keeping in view of the ambiance and aesthetic aspect of the site. Random font sizes and colourings should be avoided. Change in size and weight must be used carefully to emphasize key points or topics that the webmaster wants the viewer to see.
These are a few general guidelines that increase the appeal of a website. The major work though, is content-specific, and is only limited by imagination and creativity of the designer. If you follow guidelines you will be at least 80% more certain you will succeed.