Key Aspects of Business Web Design
A business web design is the manifestation of the business in the virtual world of the internet. The most important aspect of the conventional business and online business is that the buyer drives the business. It is when the buyer buys the offering of the website that the revenue is generated. This implies that the main function of a business web design should be converting the visitor into a buyer and generating revenue. This implies that the website should be buyer oriented.
When can a website by known as buyer oriented?
A website can be known to be buyer oriented only when it is user friendly. For this the web design should be based on what the buyer likes and hates. A thorough market research needs to be conducted to know what the target audiences prefer. In most web designs one will find the simple web design layout. There are websites in which a link from the home page connects you to the web page that has all the relevant information about that particular product. A simple layout is easy to understand and makes the navigation very easy.
To make the website user friendly the website should be quite appealing. The look of the web design targeting the younger generation especially in the teens, should be colorful and with a funky design. While, the website that targets the elderly people should give more attention to images and the size of the text font. If the size of the text font is small and not readable there are least changes of the visitor getting converted to buyer. Same is the situation when the images are not clear (blurred).
Before doing any web design the seller should put him/herself in the shoe of the visitor and analyze what needs to be embedded on to the website. Some of the web designs are such that the images become mandatory. While there are websites that hardly need any images to be embedded. If any inappropriate technology like Flash is used for the image, the chances of it getting downloaded at the buyer’s computer are miniscule. This is usually because the Flash is not compatible with the internet browser that is being used. One needs to justify why a particular image has been embedded on to the website.
The social networking sites like Face Book are going on becoming popular because they connect the like-minded people. These sites can facilitate you with free widgets. Some code can be added to the website with the help of these free widgets. This can facilitate the book marking of the website by the visitor.
There are some websites that have lost their charm and tagged as static. The overlook of these sorts of business website design needs to be changed. This amendment to the website should be made after studying the pros and cons of the change to be made. If you think that a new business website design is the only option left then this thought needs to be based on study of all the possible consequences of change.
Hire the services of an experienced and professional business website designer who cares for the business as well as the final buyers.
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