5 Essential Uses of Graphic Design in Brand Building
If you want your business to be easily recognisable, excellent graphic design is an essential business service to invest in. People are naturally visual and respond to images far more quickly than to written text. The key to developing good business branding lies in an integrated approach, applying memorable design to all your promotional materials, products and stationery, as well as to your entire web presence, so that potential customers can instantly recognise your brand.
There is more to effective design than just producing a good logo, though that is a good place to start. Here we suggest five essential areas in which to use graphic design to build your corporate identity and brand.
The first place most people start when designing their brand, the logo is a symbol that aims to express a company’s values, ideology and spirit, all in one memorable pocket-sized image. This is where graphic design meets intuition and vision, to capture the feel of the brand. It’s crucial to get this right, as the rest of the graphic design and brand building grows from here.
Business cards and Stationery
There is more to good business card design that simply slapping your logo onto card stock with your contact details. More and more businesses are using innovative graphic design to make their business cards stand out from the crowd and to differentiate their brand. The same applies to your stationery and other printed materials. Good designers will create a whole design package that applies a unique integrated look to your brand.
While different products will have different packaging design requirements it is essential that the overall design ties in with your company brand for instant recognition. Good graphic designers will create a brand identity for your packaging, while still designing different looks to distinguish different products and product lines.
These days your company website is often a first point of contact for potential clients, so it is important that its design reflects your corporate identity as well as looking attractive. It’s all too easy to put the look and design element ahead of user experience in web design, so be aware of this. Always make sure that the website is easy to navigate and easy to read, as well as having fantastic design.
Don’t forget the other aspects of your web presence when it comes to graphic design services. Make sure your company Facebook page is custom designed for you, that your Twitter background ties in with your brand and so on.
Choose a graphic design company that offers a full brand building service and which can take care of all your design needs from print to website.