Discover How Packaging Design Can Benefit Your Business
Many business owners do not understand the importance of graphic design; specifically how packaging design can help them to overcome the stiff competition in product sales. It is a well-known fact that a good number of consumers will decide what product to buy when they reach the point of purchase. For example, if a consumer is faced with a variety of choices, he or she is likely to settle on a product based on three factors, namely; the brand visibility, how attractive the packaging is, and the message that is conveyed by a particular brand.
It is difficult to come up with a design which is going to appeal to everyone as peoples tastes will vary. A designer has to come up with a design which is going to be attractive to the majority, by choosing the right colour scheme, size, and shape of the packaging. Visibility on the other hand refers to the ability of the packaging to project the actual product that is on sale, rather than projecting an image of the product. These two factors; design and visibility, together with your marketing efforts, are what will determine the kind of impact that your product packaging will have on potential buyers.
The main purpose of product package design is to distinguish your product from other competing brands. As such, you must ensure that you combine typography and various graphic design elements with relevant information concerning the product, for your brand to stand out from the rest. For your brand to be competitive, you should also pay attention to the kind of structural design that you choose; for example using blister, clamshell, or cardboard packaging.
When selecting a graphic designer to do your packaging design, you must ensure that he/she appreciates the graphic design elements that are required to build a winning brand. These elements include the type of packaging, typography, and graphic elements. Typography refers to the various fonts that are used on packaging. The fonts you choose should give your packaging a unique look and feel to make it stand out. The type of packaging, on the other hand, refers to the structural design. This element plays an important role in making your product more practical, recognisable, and can be used to determine the cost of the product.
Finally, a designer must appreciate the various graphic elements that are required to give your product a competitive edge. These elements include the company logo, colour scheme, and graphic elements. The choice of colours and graphic elements should make your product stand out from other competing products. In addition, you should decide what the focal point of your design should be; be it your company logo, or a specific element that directly relates to what product is being sold. Whatever element you decide must be displayed prominently in your design.
